GNSS leads the way in precision farming
GNSS is a game-changer in precision agriculture, with an excellent market penetration rate in the Netherlands and Germany. Why aren't there more farms in Europe benefitting from it?
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GNSS is a game-changer in precision agriculture, with an excellent market penetration rate in the Netherlands and Germany. Why aren't there more farms in Europe benefitting from it?
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[...] And so the real challenge ahead lies not in launching the additional Sentinel satellites – though that is a feat in itself of course. The real challenge is in how well connected and “irrigated” the downstream value-added chain is. Is everyone in place for the chain to work out?... [...]
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Europe doesn’t invent anything anymore, at a time when the EU has just decided to inject €80 billion into Horizon2020, Europe’s research and innovation programme. This was the deliberately controversial premise of a recent documentary on whether Europeans have lost their mojo when it comes to innovation and technology. It is easy to fall for the American pitch on why the US is a champion. But there is more to the story, and plenty of scope for European success, including in the aerospace sector.
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The much-debated topic of how to ensure SMEs make the most of public investments in space, along big industry, has been a hot one for both countries with an established space industry who aim to promote their SMEs, and for "new entrants". Arguably, the latter stand to gain most from the development of satellite services, provided they also look after demand. Puglia's model may provide some useful lessons for both.
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As everyone who attends conferences knows, going to a conference is not (only) about sitting through PowerPoint presentations. One learns some of the most interesting things at the coffee break, or during a round table that has gone a little off-script (in a good way).
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