
Why make it simple when you can make it complicated (about end-user needs)
"[…] more effort should be carried out, on the ground, to talk to end-users and get new ideas from them.The fact that we can do that, in Europe, is perhaps our biggest competitive advantage in the face of much decried (by some) American competition, of the likes of Google and the rest. We – both public and private providers – can create European value-added services because we can talk to the end-users on the ground. We can find out what they need. And they need stuff. So we can insist on going beyond research, to create highly personalised solutions that rely both on Europe’s impressive satellite infrastructure and on field knowledge."
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